Conclusion

The iPhone 5S is Apple's latest attempt to stay at the sharp end of the smartphone market, and it's even trying to do that with an iterative update.

Detractors will point to the identical shell (colours aside) of the iPhone 5S and claim that it's not much more than a rebadged iPhone 5 (nope... that's the iPhone 5C, people) but to do that misses the point of this new device massively.

We liked

The iPhone 5S is a phone that takes everything Apple has learned in this space over the last six and a half years and put it together in an incredibly cohesive manner.

If you want to match it spec for spec with other smartphones, then it's a difficult task - but it misses the point of Apple's new device.

Below the surface Apple has put together one of the most cutting-edge smartphones around, imbued with a top-end camera and a really innovative feature with Touch ID.

There's only so much that smartphone manufacturers can do to differentiate these days, and while Apple can't expect consumers to be wowed by the same shell, it can expect to get some interest in the sharp camera and gives a sense of relief with the new A7 chip.

We're also really intrigued to see what the M7 chip alongside will do - Apple is giving developers a really cool tool to play with, and it looks like it won't be too long before we see the fruits of that.

Yes, the A7 chip doesn't have a huge role to play now, but it does make things like camera use so much faster, and facilitates the increased security in Touch ID.

We disliked

We'll start with a different refrain: the screen technology on offer here is what upsets us most. There will be a lot of upgraders from the iPhone 4S to the iPhone 5S, and many of them will be disappointed to see that two years later they're still looking at the same resolution, albeit a bit stretched out.

The only reason they'll be a little sad is that the Full HD screens of the rivals are so much more impressive - in its own iPhone 5S world, the screen is just fine and looks great and clear - but woe betide anyone that sees one of the larger devices out there.

We do want to applaud Apple for sticking to its guns and offering up a decent choice for those that like a smaller display, but this is already too big for one hand, so a little more real estate wouldn't go amiss.

And then there's the price. Some reviewers don't seem to think this should be taken into account, that the mere fact Apple can command such a high cost for its phones, both on contract and SIM free, and still sell millions shows this is a moot point.

Perhaps it was less of an issue when Apple was such a market leader, but now there are at least three worthy competitors out there, and they all cost significantly less.

We can't see what lives in the iPhone 5S to justify being the most expensive phone on the market, although we do recognise the effort that's gone into the premium design and spec list for the 5S.

Battery life is also a little suspect for our liking, and we're already considering buying a second charger to carry around.

Verdict

The iPhone 5S is, predictably, the best iPhone ever from Apple - but what's intriguing is just how much we enjoyed using this evolutionary device.

There's always an apathy with any kind of 'S' device from Apple, as it's historically just the same thing made a little bit better. It's true the advances on the iPhone 5S are few, but the ones that are there are very impressive indeed.

64 bit apps, while consumers are paying to not have access yet, are coming to really turbocharge the experience, and the A7 processor is clearly capable of some very heavy lifting.

The camera is improved impressively, taking some excellent shots with minimal backlift needed from the user, and the Touch ID sensor is the first real step into biometrics on a smartphone, and one that Apple has succeeded in implementing.

So to say this is the best iPhone yet is relatively pointless, as of course it was going to be. But the combination of iOS 7 to freshen things up with a powerful core and great camera mean that this phone should be considered on its own considerable merits, and while the high price will continue to put many off, anyone already wedded to the iPhone bandwagon, or even if they're just on the fence, will find a lot of joy in a phone that's a lot more than an iterative update.

Official photos

.

Hands on pictures

Apps

When it comes to applications the App Store on the iPhone 5S really only has one competitor in the form of Google Play, and it's fair to say that the App Store still comes out on top in terms of quality - if not quantity.

At last count earlier this year, Apple confirmed it had over 900,000 applications in its App Store, so there's plenty for you to choose from including business related content, fitness apps and games.

The store itself is simple to navigate with various categories to drill down into to find the apps best suited to you, and the Top Charts shows you which ones are the most popular at the moment - and ultimately the ones which are worth downloading.

You can download a maximum of three applications simultaneously on the iPhone 5S, letting you get your favourite apps onto the phone even quicker.

If you select more than three to download the others will wait in the wings on your homescreen and will commence downloading when another has finished.

Apps such as Clock, Calendar, Weather, Calculator and Compass are all self explanatory, intuitive and have been given a visual reboot thanks to iOS 7.

The Passbook app arrived with iOS 6 last year and provides you with a storage area for all your loyalty and gift cards, cinema tickets and airplane boarding passes.

It's scope is limited depending on which region you live in and there's only a handful of applications which current support the Passbook way of life - although most of the major airlines have tie ins with the service, as do the likes of Starbucks, AirBnB and yPlan.

Passbook seems like the perfect opportunity to work inNFC to the iPhone ecosystem, but calls for the contactless technology have continued to fall on deaf ears over at Apple - the wait goes on, and looks like it may do so forever.

In short Passbook has a lot of potential, it just hasn't been realised by Apple or app developers yet.

Overall, many apps in the store need something of a refresh to make sure they play nicely with iOS 7. For instance: GMail still uses the old keyboard from iOS 6. Netflix and Adidas MiCoach won't recognise the phone. Some games will crash where the ran fine on the iPhone 5.

We're sure this will happen soon, and many may not even notice it, so we'll be checking back and updating the review in the near future.

Siri

Siri makes a return to the iPhone arena on the iPhone 5S and thanks to the iOS 7 update it's got a few new tricks up its sleeve - including the ability for you to choose whether it's a woman's or man's dulcet tones which ask you "what can I help you with?"

Just hold down the home button to activate Siri, or hold down the central button on the earpods cable if you're in need of some hands-free action.

All the usual commands are present, from making a call and writing a text to setting a reminder to buy milk and finding out if you need to take an umbrella with you - because looking out of the window is difficult.

You can ask your virtual assistant to launch applications - although we found this a little unnecessary - and with the help of WolframAlpha you can ask poignant questions such as "how many days until Christmas?" or "how far away is the moon?" It's enlightening stuff.

We still think Siri trumps the Google Now offering in Android, but it's usefulness varies from country to country - with the best service available in the States where far more services are intertwined with the personal assistant.

Siri has become more useful with iOS 7, there's little disputing that, and the range of answers and information it can give is inching closer to day by day use. It's not great for some things, especially outside of the US, but we don't hate it as much any more. That's a win.

While Apple's own business orientated applications, aimed at taking on Microsoft's Office suite and Google Docs, don't come pre-installed on the iPhone 5S it's worth noting these apps are now available to download free on all newly purchased iPhones.

This means you can get access to Pages (a word processor), Keynote (a PowerPoint rival) and Numbers (basically Excel) free of charge, which will be a godsend for anyone looking to use the iPhone 5S for business. You'll also get iPhoto and iMovie for free too, and really does supercharge the iPhone when it comes to being a fully-formed device right out of the box.

All your documents are backed up to iCloud as well, meaning they'll be available on any of your iDevices or Macs - plus you can also access them via any web browser by going to the iCloud website.

Let's face it: if you want the best apps experience out there, then Apple still has it. While the top end of Android devices are pretty universal in their slick UI and power for apps, Google Play still has to deal with so much fragmentation.

Google has done a fantastic job at managing to overcome this problem, but its rare we'll download an app on an iPhone and an Android device and not be more impressed by the UI (if perhaps not always the functionality) on the iPhone or iPad.

Battery life, connectivity and iTunes

Battery life

Battery life on the iPhone 5S is something that a lot of people will be checking out for a number of reasons, and mostly because they'll be curious as to how the uprated processor and iOS 7 combine to improve the life of your power pack.

While the iPhone 5 was an improvement in battery life for the iPhone range, there was still room for more, and that's partly come on the iPhone 5S.

The main thing that's been fixed is the fact that leaving the iPhone 5S on standby, perhaps overnight, sees very little drain on the battery. One night we noticed around 15% drop, but after that it was merely 4-5% on average which we can put down to iOS 7 keeping its apps in order a little better.

So that's a big problem of the iPhone battery solved: if its in your pocket, it won't inexplicably run out of juice.

However, there's still a rather large issue we need to address with the battery: and that's the problem of actually using the phone. We test a large number of devices here at TechRadar, and in our more intensive tests it's always interesting to see which phone fare better.

A little photography, web browsing, video watching and flicking through apps not only warmed up the 5S quite considerably but also saw a rather rapid drain in the battery. For instance: streaming BBC iPlayer on the train home for half an hour saw a 20% drop in the battery life. The likes of the Samsung Galaxy S4 and HTC One can do nearly half that, and the LG G2's Snapdragon 800 processor can go even lower.

We can't see how the claims of 8 hours' browsing on 3G holds any water, as that was one area that really hurt the battery and caused the phone to heat up. Talking also drained the power pack, and Apple's quoting up to 10 hours on 3G. Again, we can't see it.

It's not horrendous, and if you're an iPhone user you'll be used to a faster battery drain, but there's definitely a wistful air that hangs over us every time we check out the battery percentage in the top-right corner.

However, here's a great little update that will cheer you up: the iPhone 5S charges phenomenally quickly. REALLY quickly. We timed a charge in just a little over two hours from nearly dead - that's great if you just need a slug of juice on the run.

Connectivity

Unsurprisingly the iPhone 5S comes will all manner of connectivity options, but NFC is still the high-profile absentee at the Apple party. Not even the plastic clad iPhone 5C could tempt the firm to give us a bit of contactless tech, and it clearly paints a picture of where the brand stands in this area.

It's worth mentioning again that the iPhone 5S sports Wi-Fi a/b/g/n, 3G and4G connectivity, with special mention of the latter as this phone supports the most LTE bands than any other smartphone, allowing even more people to take advantage of the superfast network.

There's a new way to control Wi-Fi and Bluetooth 4.0 in iOS 7 with the arrival of the Control Center, which is accessed with a swipe up from the bottom of the screen as we mentioned before.

This brings up some shortcut settings including toggles for both connections, plus you can also enable airplane mode here if you want to go off the grid - or, you know, if you get on a plane.

GPS and GLONASS also make an appearance to help you locate yourself in Maps with earth shattering accuracy (and very quickly, too) and navigate you round the world with the free turn-by-turn satellite navigation system.

The iPhone 5S sports Apple's new physical connection port - dubbed Lightning - on its base which is used for charging as well as connecting to computers and any third party peripherals you may pick up.

It provides a faster connection than the 30-pin port it replaced, allowing for quicker data transfer meaning you won't be waiting around quite so long. Plus you can plug it in both ways round, which saves scrabbling at night.

Apple offers its own cloud storage solution cunningly named iCloud which lets you store all your vital information in its secure servers should the worst happen to your iPhone 5S.

You can back up everything from contacts, mail and calendars to photos, documents and notes to iCloud, and if you've owned an iDevice in the past you can download your settings from that onto your iPhone 5S - saving you from having to re-enter various bits of information.

iCloud also enables the "Find my iPhone" feature, so if you were to misplace your new iPhone you can log onto the iCloud website and see where your phone is on a map.

Once located you have the choice of making play a sound so you can dig it out from behind the sofa, report it as lost or erase the contents of the phone - it's all very clear stuff.

iTunes

No longer is there a reliance in Apple's desktop iTunes software when you come to starting up your iPhone for the first time - no physical connection ever needs to made to a computer during the lifetime of the 5S if you don't fancy digging out your Lightning cable.

If you do decide it's time for things to get physical between your computer and iPhone then you'll need to make sure you've got the latest version of iTunes (that's version 11.1) installed, otherwise it will refuse to play with your new phone.

Why would you want/need to connect your iPhone 5S to your computer? Well perhaps you've got lots of music, movies and photos you want to transfer from your machine to your new phone - iTunes will pull it all in, churn it up and spit it out to your new iPhone in a useable format.

Using iTunes is a rather hit and miss experience, with the software performing far better on a Mac than a Windows PC, but either way it's usually a long, drawn out process which involves lots of syncing - so avoid it if you can or are tremendously regimented in your music organisation.

Gallery

The gallery app on the iPhone 5S is something that stays very true to Apple's ethos, one of displaying all your photos in one place but organising them in easy to find places.

For instance, when you open up the redesigned Photos app, you're taken through a few options. You can view your album, your Photostream through iCloud or the myriad videos you'll have nabbed during your time with the device.

However, once into your camera roll, you can organise by moments in time, location or just general collections, with only a couple of taps being needed to make it easier to share the content with a social network.

Obviously from this app you're able to do more, such as create a shared photostream for the family to enjoy, or you can open Apple maps to see properly where the photos were taken. And if you want to zoom out a bit then all you need to do is tap the top left-hand icon, taking you from 'Collections' to 'Years' which means that if you've got millions of snaps then you can see them grouped properly together.

If you're not happy with the photos you have you can always tap the "edit" button when viewing a particular picture to take you into a basic editor.

From there you have various options including crop, rotate, red eye removal, eight filters and auto-enhance.

It's certainly not as detailed as Apple's iPhoto app - which can be downloaded for free from the App Store - but for the occasional photography this simple editor will suffice

Airdrop

If you're interested in sharing these photos with others, the Airdrop is your friend here. Apple's new proprietary connection is one that's pretty darn good and beats the pants of the likes of S Beam on a Galaxy phone or the general need to pull ones hair out when setting up Wi-Fi direct.

In this option you simply tap the photo you want to share, make sure the person you're looking to share it with has a compatible Apple device (and is visible) then tap on the icon of the person that comes up at the bottom in the Control Centre - this works really well and the photo sharing times between the iPhone 5S and iPhone 5C were very impressive indeed, using Apple's implementation of the Wi-Fi ad-hoc technology.

It's startling how fast photos beam across, and it's more simple than competitor methods, providing you've made yourself available or accepted other users.

Bluetooth - your days as a data transmission option are starting to draw to a close, unless a newer version of the technology pushes the envelope again.

Video and Slo-mo

Video on the iPhone 5S isn't anything overly special beyond offering decent footage without having to try very hard. Like the camera there's no optical image stabilisation on board, which means that anything that comes with a shaky hand will have the same judder in the footage.

This is especially apparent when zooming in on the footage when you're filming, which can now be done at the same time.

However, the general clarity and smoothness of the video is impressive and will help you capture the precious moments in high clarity. The only other real option is to turn the LED light on to get some real illumination, but be warned: it's bright.

Slo-mo

Another trick enabled by the A7 chip, slow motion has been added to the iPhone 5S. It enables 120fps capture at 720p resolution, but more importantly you can choose when in the footage to speed up and slow down the action, so if you've got a squirrel falling from the tree you can make it so that only the really hilarious bit is at the slower speed.

It's a really neat system for editing your footage, with little tabs to trim the movie to get rid of any waiting around at the start or the end.

While the effect is cool, it's not something we're particularly bothered about in terms of a killer feature on a smartphone. The results are fun and pleasing, but they don't really make us want to pull out Slow-mo mode all the time.

On top of that it's very hard to share the slow motion video, as you can't just pull it off the phone, with the resulting .MOV file jumping and skipping somewhat when viewed back on a PC.

So while we like the idea, Slow-Mo left us feeling rather cold.

Camera

Right - this is where the iPhone 5S is expected to shine, and it really rather does. Apple has decided to push harder with the camera sensor in the new handset, trying to create something the lies squarely between the HTC One and Samsung Galaxy S4, and beat both.

In honesty, it mostly manages this, although the other two are also really decent snappers and in many ways are also class leading.

Let's dial it back a little and explain: Samsung is all about staying true to the 'megapixel wars' and wants to cram as many as it can in there, which is why it has such a complex sensor. It can't function as well in low light, but get the shot composition right and you're going to get some really nice snaps.

The HTC is almost the opposite, as with that you can get some really great low light shots thanks to the improved Ultrapixel camera. This is only a 4MP sensor, but with much larger pixels which let in more light. This means better night time performance and a faster shutter, and with this camera you get a wider gamut of shots to take away with you, although you probably won't want to blow them up for the wall.

The iPhone 5S, as we said, falls in between these camps, coming with an 8MP sensor and pixels 75% the size of the HTC One's offering. The result is a strong blend between sharpness and low light ability, where the iPhone straddles the categories without being market leading in either.

It's got an f/2.2 aperture for better low light, but that's still the same as the Samsung Galaxy S4 and not as good as the f/2.0 on the HTC One.

That said, the new camera interface, combined with the A7's ability to easily combine together three snaps to make the best picture it can, mean this is a truly awesome cameraphone.

The new UI will let you simply slide between modes, be it panorama, a new 'square' mode for social networks, the standard photo, video at 1080p or the all new Slow-mo mode, which can capture 120 frames per second at 720p resolution and gives you the option to choose when the slow down and speed up happens.

The new CPU is at its best here, with the shutter speed really great, the all new burst mode working well (simply activated by pressing the shutter button for any length of time) and giving seemingly unlimited shots. The iPhone can also intelligently work out the best shot and the suggestions usually get it pretty bang on, where other handsets with the same functionality can't every time.

We know that Apple is pretty late to the burst mode game, but it's implemented it in a way that really works rather well. At least the ability to lock focus is on board, as well as locking exposure - these are closer to pro-photographer moves, and allow for some interesting shot composition.

The UI is a something of a bugbear though, despite looking so flashy. The options to enable HDR mode, turn the flash on and off or change to the front facing camera don't always want to come on when you tap, which makes it hard to use the camera when you're trying to take an arty shot in lower light that doesn't need the flash.

This leads us nicely onto the other big change, with the flash getting something of an update thanks to an increase to dual LED. This is nothing new in smartphones, but Apple's been smart here as well, thanks to bringing a white and amber option into play.

What this allows the iPhone 5S to do is analyse the scene with a primary flash and then mix the amber and white colours together to reproduce colours more accurately and stop everything looking so washed out.

It's actually a more impressive feature than we thought it might be when it comes to colour rendition, but we can't say it made us want to use the flash any more than normal. As per usual, it got turned off pretty soon and didn't come back on again, which is partly due to the impressive low light performance.

To summarise: this is the best iPhone camera yet by some distance, and its simplicity of use and the great modes on offer (there's even an area that allows you to choose a filter before you start snapping, with real time previews so you can check each one out.)

That's actually something that we found a little odd: when you pull a filtered photo from your iPhone 5S, the filter has been removed. However, share it through Airdrop or in the Mail app and it will display with Chrome or Mono or whatever filter you went for.

However, that's a terribly minor niggle compared to the hugely impressive camera, which we urge you to try with a little more depth should you get the chance. We would like to see Apple enable 16:9 photos at some point soon, as the UI doesn't lend itself to the 4:3 options that come out.

We understand Apple is trying to stay close to more professional photography, but most phones make full use of the screen, and it would be great if Apple followed suit.

Bright scenes are simple to snap

Click here for the full-res image

A great camera naturally captures detail, and this did so quickly

Click here for the full-res image

Selfies look even better. Sadly.

Click here for the full-res image

Click here for the full-res image

The original image

Click here for the full-res image

And with effect applied

Click here for the full-res image

This photo taken with the iPhone 5S

Click here for the full-res image

This photo taken with the iPhone 5C

Click here for the full-res image

Close ups aren't easy, but look great

Click here for the full-res image

Click here for the full-res image

Low light images have a startling level of clarity

Click here for the full-res image

Internet

The internet browser on the iPhone 5S is one of the most improved elements when it comes to looking at the way iOS 7 has been integrated into the device. The overall UI is more sleek than ever, and there are some dynamic touches that make trotting around the world wide web much easier.

One of the biggest changes, and simultaneously the smallest, is how fast the URL bar will shrink and grow as needed. Go to the top of the page where the URL bar used to be and it will expand to offer full functionality. Start scrolling and you'll see it move away, but still give you the information you need to check on where you actually are on the net.

The Retina display is still sharp enough for general browsing, but you'll need to double tap more than you might on other phones to zoom in as text isn't as legible on some of the Full HD phones out there when viewing a web page from afar.

However, the A7 processor is adept at not only rendering web pages with panache, but also making sure that web elements are loaded properly and don't detract from the overall zooming experience. It's fluid without being fast, which is a trait of iOS 7 overall.

We like that Apple has also included the search bar in with the URL entry area, as it means that more screen real estate can be used for browsing, rather than all being crushed at the top. There's no need for it to be any other way, and it makes things more integrated too.

You get icons on the home landing page which you can set as your most-used apps, and this is a nifty feature that solves the fact that Apple's bookmarking system can be a little convoluted, The icons at the bottom of the screen can be a little harder to work out on the first viewing, but do work nicely nonetheless, with the tabs page allowing you to simply swipe away the open web pages you don't want.

Airdrop is integrated here too, if you want to share web pages with people around you easily, as well as the ability to share it to Twitter, Facebook or other installed apps. Of course you can always lock it in an app like Pocket, but with the ability to add these things to the reading list for easy access later on, that's not really as much of a necessary option.

The reading mode has also been given a tweak that means that it no longer takes up as much of the URL bar, with a simple 'lines' icon signifying when you can enter the cleaner, more stripped down version of the page. This is most useful when using the Twitter functionality, which we really like.

If you're signed into Twitter on your iPhone, then it can parse through your feeds and present you with a list of Tweets with embedded links, which you can scroll through at your leisure, with the bottom of each web page passing on to the next one Tweeted.

It's a nice way to browse through what your friends are sharing, and will perhaps encourage reading on a wider range of subjects.

Apple was in danger of making Safari too complicated with recent iterations, and on the iPhone 5S the cleaner, more simple look is held up nicely by the processing power. We're fans of this method of browsing as it allows users to get to the stuff they really want with the minimum of fuss, and share it easily too.

Messaging

Messaging on the iPhone has always been a tricky area to call, and this device is no exception. On the one hand, the range and stability of the options to talk to other people with your fingers have been superb, and iOS 7 takes this even further than before.

The way things look is just so much more complete, and when you're doing something simple like swiping away an email, the new blockier interface gives you so many options in such a small space.

However, the same screen is getting very cramped for typing these days, and the lack of keyboard customisation is annoying. We understand how Apple likes to lock down its devices, making sure that the experience isn't diluted by third party options, but the keyboard on the iPhone 5S simply isn't accurate enough to be considered a real winner.

If only something like Swiftkey could be enabled on the iPhone 5S, things would be so much more impressive, but we're left frustrated at having to pick out the letters on too many occasions.

The predictive text isn't too bad though, and seems to have improved over previous iterations of the iPhone. But not being able to simply add in a full stop without having to measure a tap and slide just gets too aggravating at times, and the fact your finger will often cover the area that lets you know when caps lock is on led to a few expletives.

Email, SMS and iMessage

As we mentioned, email on the iPhone 5S is excellent thanks to a combination of fast speeds and a strong UI that makes it a breeze to whip through missives from your boss.

The folder organisation is fresh and easy to use, and you can simply choose the options you want in the mailbox instead of just a list of the accounts you've got on offer.

A swipe to the left or right on the message will give you the option to delete said email or quick reply without having to open the message itself. It's clean and crisp and, the smaller screen aside, it's very easy to manage your mail.

Mail does seem to be one of the harder apps on the operating system, with a couple of pauses noted when jumping from one app to another. It also caused a crash on a couple of passes through different apps - we're not used to this kind of thing from Apple, so will be keeping an eye on this when the first software update lands.

However, it wasn't enough to warrant a worry, more that we were surprised it happened at all.

The impressive messaging experience continued when using the SMS and iMessage apps – the only real difference between the two (and thus when you know when it's a free messaging service or a paid for one) is there will be green or blue accents rolling around, including the bar that fills the screen as the message sends.

The ease with which you can send a photo is great, as a quick tap on the icon will enable it... however, it's annoying you can't send other files over iMessage as it feels like a missed opportunity when the system is so slick.

Rival apps such as WhatsApp and Skype also offer similar services while also being available on multiple platforms, so they will be better options if you want to contact your Android, Windows Phone and BlackBerry buddies.

But for firing off a few messages to one another and letting people see the glory of your dinner or sightseeing extravaganza, it's very easy to manage.

Social networking

With iOS 7 on board the iPhone 5S it means Twitter and Facebook come baked into the handset - head over to the settings menu and tap the relevant social network to sign in to your account.

Signing into these social networks in the settings menu of the iPhone 5S allows you to quickly share content to both without having to jump into the dedicated applications - which aren't installed by default.

Say you want to post a photo to Facebook, just head on over to the Photos app, select the image you want, tap the share button and choose the FB icon.

Instead of taking you out of the application and into Facebook's own offering, you instead get a little pop up box allowing you to tap in your message, select an album to post the photo to, attach the location it was snapped (which are both optional) and the audience you wish to view it.

A similar pop up box appears if you select Twitter, but obviously with less options and a counter for 140 characters.

Pull down the notification bar though and the "Tap to Tweet" and "Tap to Post" buttons are no longer sitting proudly at the top of the screen - so you'll have to fire up the dedicated apps (once you've downloaded and installed them) to update the world on what you had for breakfast.

We bemoaned the iPhone 5 and iOS 6 for Apple's poor implementation of the baked in social features and sadly with the new range of iPhones and iOS 7 things haven't got much better. We're sure there's some cool stuff Apple could do with this functionality, but it's obviously yet to realise its potential.